Finishing your onpage optimization
Header and body done, what's next?
So now you have the perfect initial keyword density
for the combination of your header and your page text, you have
keyword loaded headings, bolded keywords, italicized keywords, and
a large proximity near the very beginning of your source code. What's
next?
Anchors and Links
The final 2 factors that must be addressed to complete
your "On page" optimization are your alt tags, anchors,
and links. The combination of appropriate usage of these final 2
items in conjunction with the framework optimization you have already
done will make you unbeatable once Page Rank is thrown into the
mix.
Using anchors
Anchors are used to reference specific locations
on a page from other locations on that same page. These "on
page links" are yet another place to get your main keywords
in and boost that "on page" density.
To place an anchor first decide what is the best
use, an easy way to do this is the old "back to the top"
at the end of a page. Except as we are smart little optimizers and
we know use our keywords instead of phrases like "back to the
top". Here is an example:
At the top of my page I place my anchor using this
code:
<a name="seo"></a>
At the bottom of my page I place this href:
<a href="#seo">SEO </a>
This produces this link: SEO
and now I have created a same page link containing my keyword and
thus increased my density as well as received added weight by virtue
of it being an anchor.
Using your links for "on page" optimization
There are two ways you can utilize your links for
search engine optimization.
- You can use your links for your "on page" optimization;
- You can use your links for "off page" optimization.
When using your links for onpage optimization consider
the following:
| 1. |
Your ">anchor</a>
text effects your density |
| 2. |
Href="these
words all count towards what is called reference_tags density" |
Knowing these 2 facts allows you to incorporate
your keywords into your links from inception and when you have a
page that you think is written to perfection and you don't want
keyword loading clogging up the flow, using your links is a great
way to make up added density and keyword weight.
href="http://www.mydomain.com/page.html" vs href="page.html"
Which do I use?
The only time you use the full mydomain.com is if
the domain itself has keywords that the page the link is pointing
to or the page the link is on, is targeting those keywords, otherwise
you should go with page.html as this drastically reduces filesize
especially for pages with a lot of internal links. * note one other
exception is for the index always link to your index using http://www.domain.com
so that your internal PR boost matches your externap PR boost, your
link partners linked to you with http://www.domain.com and so should
you.
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